M.B.

Personal brand

Maryna
Bodnaryuk

Quadrilingual professional bridging workforce excellence & digital creativity

Workforce ManagerDigital MarketerSMM & Content Creator
Lisbon, Portugalmbmarinaee@gmail.com
Maryna Bodnaryuk
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About

Operations meet creativity

From workforce leadership to digital storytelling — here's what drives my work.

I'm a driven and curious professional with deep expertise in workforce management and customer service. I've led international projects in fast-paced corporate environments, bringing a strong analytical mindset and a passion for data-driven performance and KPI tracking.

Recently, I've pivoted into digital creativity and Social Media Marketing — combining strategic thinking with hands-on content creation. Adaptable, innovative, and people-focused, I thrive where operations meet storytelling.

Based in

Lisbon, Portugal

Nationality

Ukrainian

Born

February 23, 1999

Languages

4 — EN, PT, UK, RU

Experience

Career journey

A path from customer excellence to workforce leadership — and now into digital marketing.

Nov 2024 – Present

Aspiring Digital Marketer

Current focus

SMM & Content Creation

  • Building a portfolio in digital marketing and social media strategy
  • Creating and editing content with Canva, CapCut, and YouTube Studio
  • Managing analytics and optimization via Meta Business Suite
  • Developing video-first storytelling and brand voice

Jan 2023 – Nov 2024

Workforce Manager

KONECTA — ZARA Online

  • Workforce planning and scheduling across 15 international markets
  • Real-time operations management and HR software proficiency
  • KPI and SLA maintenance with productivity monitoring
  • Reporting, documentation, and data analysis in Excel

Nov 2020 – Nov 2022

Customer Service Representative

O Boticário — Tudo Azul, S.A.

  • Personalized customer service and loyalty building
  • Merchandising, cross-selling, and up-selling
  • Active listening and conflict resolution

Skills

What I bring to the table

A blend of analytical operations and creative digital execution.

Content Creation & Video

Short-form video, editing, and visual storytelling

Social Media Marketing

Strategy, scheduling, and community engagement

Analytics & Optimization

KPI tracking, performance dashboards, and iteration

Creative & Strategic Thinking

Brand narrative, campaigns, and audience insight

Design & Visual Tools

Canva, CapCut, and visual brand consistency

Multilingual Communication

Four languages for global teams and audiences

Tools

CanvaCapCutYouTube StudioMeta Business SuiteExcelHR Software

Languages

English · C1 Advanced90%
Portuguese · C2 Native100%
Ukrainian · C2 Native100%
Russian · C2 Native100%

Education

Bukovina State Financial and Economic College

Completed one year of study before relocating

Beyond work

  • Dance
  • Photography & Videography
  • Volunteering at APPC

Contact

Let's build something together

Open to collaborations in digital marketing, SMM, content creation, and operations consulting.

Whether you need a content partner, SMM support, or someone who understands workforce operations — I'd love to hear from you.

Send an email